Digital marketing and content strategy
Experienced digital marketer and content strategist focusing on the alignment of audience needs, delivery channels, and organizational resources. Writer and design thinker with extensive expertise in analyzing, curating, and organizing content that supports customer engagement strategies at the SMB and enterprise levels.
I create content that is findable, readable, and actionable.
Creating content
Content creation and strategy for outbound digital marketing campaigns. Long- and short-form articles, blogs, ebooks, and whitepapers. Multi-touch email. Inbound advertising campaigns. Social media posts.
Analyzing content
Content inventories and content audits. Content models and authoring templates. Search engine optimization. Taxonomies and controlled vocabularies. Content workshops and briefs. Editorial style guides and user training.
Designing content
Content personalization. Mobile-first and omni-channel content design. UX writing and microcopy. Information architecture. Navigation systems and labeling. Accessible content. User-centered testing.
What I bring to the party.
Quality
More than 100 highly technical B2B articles, blogs, eBooks, infographics, and videos published since 2017. Plus promotional emails and social media.
Focus
Ability to grasp complex subject matter, balance business requirements with diverse audience needs, and manage multiple projects and deliverables simultaneously.
Versatility
Creative thinking and problem- solving, with a genuine interest in revising, refining, and testing content and marketing programs to achieve business and customer outcomes.
My go-to content strategy? Make your customers smarter.
Fan Club.
Luke’s talent in all areas of marketing and creative development is astonishing. His ability to quickly grasp complex communication objectives and turn them into integrated, impactful deliverables makes him a necessity for any marketing team.
Jackie Terry
Senior Director, Demand Generation
UKG (Ultimate Kronos Group)
Luke is simply the best marketing writer I have worked with. Not only is he great at putting concepts into words, but his patience, tact, and creativity made him a key member of an ambitious and high-achieving technology marketing team.
Jim Frantzreb
Product and Partner Marketing
axle ai, Inc.
Luke is that rare find in corporate communications: a stellar writer and a savvy marketer. His ability to grasp the needs of the business, as well as advance and support the corporate brand mandate made him an outstanding player on my team.
Andrew Elvish
Vice President, Marketing
Genetec
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© 2021 Lucius Michel
Lucius Michel: Words with purpose 